Saying that the internet is a very good option to attract customers is obvious, but today we are going to talk about what we can do to make that a reality. How we should draw up a marketing social media strategy and the points that we should consider so that we have the maximum chances of success.
Some data of communication in Social Media
We will start by analyzing last-minute information, that is, from the beginning of 2021.
The population of Laos today is 7.33 million and has grown by 1.5% in the last year. 49.8% is female population and 50.2%, male. The concentration of people in cities is 36.6% while 63.4% live in rural areas. With this type of data, we can run segmented campaigns based on reality. By themselves, they seem not very relevant, but in the analysis, they are an important piece for defining the way forward.
Browsing the internet, we have 3.55 million people with an interesting fact that is the increase that occurred in the last year of more than 15% compared to the beginning of 2020. Internet penetration is very high, 48.4%.
Regarding social networks, the numbers also show high growth with 3.6 million users and an increase of 500 thousand people since the beginning of 2020. A growth is equivalent to 16%. In Laos, 50% of the population is connected to networks and especially Facebook, with 71.8%.
Finally, mobile connections are 5.8 million and they also increased by 414 thousand, or 7.7% since the beginning of 2020. This is equivalent to 79.1% of the country's population. Information from the datareportal.com report.
These data allow us to see the need in every company to have a strategy in social networks and the internet; and they allow to guarantee the effect of a good plan, whether for sales growth, brand visibility, or the creation of a prestigious reputation. The plan that we design in "Xavis Web Marketing Digital" will help you in the commercial strategy and image of the company. Come on, let's talk about getting started.
The first step with Xavis Web Marketing Digital: Positioning
When we begin to plan our communication social media strategy in, the first step should make us clear our objectives. It is important to build an element that differentiates us and is placed as a reference in the minds of our consumers.
We have to answer questions such as:
Do I want more traffic on my website?
Looking for more reputation for my business?
Do I want more people to meet me?
Do I want them to perceive me as more present in the middle?
What do I recognize as a good service company?
Looking to increase sales?
Do I want to know my market better?
Do I want to be a leader in my area?
Knowing our objectives will serve as a guide to define the contents and their forms; the path with the best practices that will make the tools more effective. Communication on social media proposes a great variety of options that correctly personalized pave the way to the objectives.
Let us think that it will not be the same if we want to generate prestige for the company where the contents will transmit reputation, social importance, endorsement of other brands, product quality, etc. or traffic where we will call for action, generate visual impact and participation, sensations, interactions, etc.
Second step with Xavis Web Marketing Digital: Segmentation
Perhaps the most important point, although more neglected and less worked on in the networks. The messages that we create have the function of communicating and that occurs if there is a connection. Knowing the tastes of the audience, as well as what impacts them the most, their feelings, their needs, their attraction motives, their ways of relating, and long etcetera are of the utmost importance. This process is facilitated by shaping an "avatar" or model person with the characteristics of our ideal client. For the construction of this prototype and to specify a model profile, it is necessary to carry out an audience analysis that will reveal the socio-demographic patterns and interests of our clients.
In marketing social media, we have free analysis tools to extract the necessary damage. Platforms such as Facebook, Instagram, and Twitter, among others, offer a free report with valuable information about the people who interact with the brand online, even if they are not our clients yet.
Xavis web digital marketing and the new era of marketing
One of the best-known strategies of classic marketing, the "marketing mix" and its 4 variables: product, price, point of sale, and promotion; it is still valid if we adapt it to the networks and the online world.
Product: In every campaign, the product is a key point. Years after the client's decision base was the physical and sensory contact that gave him a direct experience to assess the quality and its use. Today the product is the content and the way in which it is decided to present it. The networks give us a wide variety of formats for the presentation of content and its characteristics. The online world gives the customer the possibility to access the opinions and experiences of many users that provide information in real-time. In the same way, monitoring tools such as social listening allow us to know the opinions and feelings generated by our brand and products. A good resource to direct and work on the good image of the company.
Price: For many customers, it is the primary reason for a decision when making a purchase. The network allows us to lower the costs of promotion and communication, making possible even promotions for small groups or individuals. In this line, the information about the competition is vital to be able to set the price at a competitive but beneficial level.
Point of sale: It is undoubtedly the point that has simplified the internet the most. The network gives us the possibility, through e-commerce, to buy and sell any product. Physical space is no longer necessary for this and access through telephone connections has broken all sense of space-time. In our sales strategy, it will be necessary to study the market to determine the location, in the digital universe, of consumer groups. Our products will be favored by actions in one network or another according to the groups and their usual networks. Even within the same networks and their different options for reaching one type or another of clients.
Promotion: It is the point of greatest changes in the context of marketing social media. Also called advertising, it is the format in which products are presented for promotion. The Hootsuite and We Are Social annual report, “The Global State of Digital in 2021”, confirmed that Instagram is the one that attracts the largest investments worldwide, 61% of the total; while Facebook is still considered the most effective by 78% of surfers. Facebook's reach remains the largest with 82 million people globally.
To define the channel that best fits, it will be necessary to answer questions such as:
Where do my customers surf and interact?
What is the content that generates the most impact and interactions for me?
Are Ads Effective in My Marketing Strategy?
All answers that we will find in the technical analysis of data from social networks. It is there where we will define the strategy of our marketing social media plan.
Speaking clearly brings up a wide variety of factors that often give a sense of complexity and are actually a very intuitive process for salespeople.
The job of "Xavis Web Marketing Digital" is to do an analysis and design a Marketing Social Media Plan towards the objectives that have been set. Direct and manage social networks with periodic analysis and corrections. Design and create content. A methodical and constant work to generate the positioning of the company and its growth.
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