Technology has modified people's lives to limits that not so long ago were unimaginable. The convenience of obtaining a product, at any time and from anywhere, in addition to the numerous offers that brands present on the net, are some of the reasons that have made buying online to be a part of everyone's routine days. Cyberspace has transformed all sectors of the market, from tourism, leisure, and communications, to food, clothing, and banking; And those of us who work in communication social media have collaborated a lot in it.
Book a hotel or flight; shopping for food or in supermarkets; transfer money or make payments; Ask for information and product availability and a long list of options can be done from home and sitting on the sofa while we watch a movie or rest. In a matter of minutes and through our smartphone we have at our disposal the great advantages of e-commerce and the network, but we tend to ignore its dangers. Today here, I will talk to you about how to take care of yourself to use the internet safely and efficiently. Those of us who work in social media marketing must include good information for users to help ensure the proper use of the system.
Take care to avoid deception
Although the advantages of buying on the internet are many, it is advisable to take certain precautions during the process. The network offers the possibility of committing crimes such as fraud and deception that force us to be careful when providing our personal data and making payments.
-Unpleasant and unexpected surprises
A good photo or a nice comment talking about the benefits of the product are generally reason enough to encourage us to buy. We must know in the best possible way the product we are looking for and the need for it and not be convinced by other people's glances and opinions, although probably true, relative to the expectations of others. It is very common for us to find items in every home that were never used and that we acquire them because of the euphoric recommendations of other people. Look and consider carefully.
-Hidden costs
One in two users who abandon an online purchase do so because of costs that appear at the end of the process. Although one of the main advantages of buying on the internet is financial savings, it is important to be aware of possible hidden costs that progressively inflate the price of the product. Management, shipping, commissions in the chosen payment method or customs expenses, etc. Always with attention and reading notices that seem unimportant, we will save ourselves unpleasant surprises.
-Shipping problems
The waiting times to receive the purchased items are always longer than those of traditional purchases. Days can often turn into weeks and there is a possibility that the product will be damaged in that time; so it is necessary to be vigilant and consider it seriously.
-Because I arrive, I keep it
The inability to personally test the product, in general, makes us accept products that we do not want or that do not meet our expectations. If the process that we have carried out has been with good care, we will avoid being surprised negatively or we will have the fair possibility of denying ourselves and requesting a change.
Internet purchases do not give us the possibility of trying or feeling the product which, added to the impulsiveness in the face of temptations, can generate unnecessary purchases of offers. I think we all know them, but the ease and convenience of e-commerce make them more common.
5 rules to avoid problems. Marketing social media tips.
The work we do in marketing social media is to promote and communicate virtual commerce. Therefore, buying online is a good decision; But don't let your guard down and stay alert by applying these simple tips.
-Look who sells
When we choose an article and a business it is always necessary to verify its identity, address, and data. As well as the characteristics of the product, the final price, the expenses, the payment method, and the delivery method. The seriousness of the trade-in providing us with complete information gives us good guarantees of the quality of the service and its products.
-A great bargain
In general, the products have a relative market cost and according to their quality. Super-prices are very good opportunities for those who cheat us by offering a second or third brand, or quality as if it were the best. Distrust and look for references in the networks of the product and the seller will help us avoid deception. It will be worth the effort.
-Monitor your data
The experts in virtual fraud warn us against the unnecessary delivery of personal data and remember that buying online in no case can require us to fill out forms or surveys. In addition, it is convenient to review what information the web offers about the use that it will give to our personal data.
-Control what you pay
The control of the bank account is necessary for users who make regular purchases online. The delivery of certain data, account numbers, and credit cards has generated numerous frauds and, although security systems are increasingly efficient, unwanted cases always occur. Vigilance and quick actions before banking entities facilitate our protection. It is always advisable to verify the website and its security certificates.
-Rights and guarantees
It is good to remember that all the services and products that we buy on the internet are subject to the same guarantee laws of a street business in your own country. International purchases are more complex in claims and depend on the laws of the country of origin. Even so, well-established businesses on the internet maintain good communication social media, attention that guarantees them a good reputation with customers.
The ease that the internet offers us drives us to buy impulsively and we must move with care and control. The informality that exists in many countries does not always hide fraud and theft, but they are the perfect places to hide. Those of us who work in marketing social media forget these details that harm the results of our work and it is time for us to make our contribution. At Xavis web marketing digital we think about it and we hope that our advice will be useful to you.
Remember to leave us a like and your comments if you liked the article and spend responsibly.
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