Social Media Marketing, will it be an option?
Clients do not reach me. Expenses multiply and sales fall. Friends help me, but this is not enough. This is the reality that, although the same for everyone, makes it necessary to search for solutions that end up collapsing our thoughts. And this is how, without major ideas, the absence of investment money and the increasing pressure, networks and the internet are presented as a great solution. Inexpensive and accessible, experts and "navigators" soon arrive who tell us about great benefits and generous goodness. The ease of access does not let us see that, although they do not lie, their promises are of slow walking.
Speaking clearly, it is fair to say that every tool is just that, a work element that will give its results according to the skill and knowledge of whoever has it in their hands.
If we understand that talking with friends or people with similar interests can help us, but it is only a tiny part of the options that the network offers us. We will also understand why this tool does not finish giving us the promised joys; We will approach them with a creative and continuous work of: action, analysis, and correction (social media marketing actions); a more professional act and not as a fun effect of virtual hobbies.
Hello… Hello… is anyone there?
Today, communicating is a difficult process that is easily cut off; the message is not received by anyone or it only reaches a friend who understands and feels like us.
Our world today is a continuous process of transformation, not to mention the great changes that have occurred in the last 20 years. This short period of time has the singular situation of not being enough to have forgotten old ways and recipes of life and, in turn, being enough for younger people (generations Z and later), who integrate day by day to society, just understand reality as a bundle of fluctuations. The truth is that we act in similar ways but the motivations that lead us to do so are very different. In communication, you can see this great abyss, and the messages are interpreted and received with very different sensations by one group or another.
Playing with communication on social media
And it is there where a great tool such as the network needs a great communication capacity; a way of expressing our messages to get them to reach different groups in society.
The message and the communication bridge is the strategic point to fulfill our objectives; a process that starts from capturing attention, attraction; achieve concentration, and produce an effect, especially the one we want
It is well known that content is the fundamental basis of attraction and continuity for our followers. An advertising post can be nice, but its objective is easily recognized, which does not generate loyalty. The great capacity of the network in purchases is to offer a wide range of possibilities which, in a certain way, go against our interests. It is important to generate more reasons for loyalty (seriousness, continuity, professionalism, etc.) and a balance between the percentage of content and advertising; a precise job of social media marketing.
And now that?
Understanding and learning about the functioning of the networks should help us to look for more successful options. With a realistic roadmap, we will be able to direct and use this tool with better results and this is where I and offer you the services. Not for us to have fun with a nice photo or an occasional promotion, but to develop a plan, no matter how small, and with actions, analysis and rectifications we build the growth of your company step by step. Contact me and let's work together.
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